Sweet and innocent

Ok, so they’re actually savoury, but they’re really nice, and they’ve got three of your five-a-day in them. Innocent Tasty Veg Pots are a fantastic NPD, but I got carried away inspecting their packaging. 

It’s all recycled and recyclable. It’s predictably well designed, with an Innocent twist on the classic recycling logo a particular favourite. It highlights the brand’s health credentials, as always, and their ethics, as always. It’s humorous (‘no vegetables were harmed in the making of this product’) and friendly (‘please keep me cold but eat me warm’).


There’s also a great little interactive bit, where you can send in photos of ‘veg art’ which may be used on the inside of the packaging. Innocent is a listening brand, prepared to relinquish a certain amount of control over its products to those who love them. The photos they want are perfect for the Innocent brand and its consumer: they must feature veg, and they must make people smile.
One caveat: the pots are introduced in Tesco’s at £2.50, this won’t last.

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