I’m not sure I like the execution all that much, but here’s a nice idea from Fallon. Wispa is making a comeback. We know this. It’s due to public demand, to which Cadbury’s admirably listened and acted upon.
How’s this for a reward, though?
Not only does the passionate Wispa consumer resuscitate his or her beloved product, but they also get the chance to star in the thank you TV ad too. It’s very Fallon – humorous and with a touch of the surreal, and fits with some of their previous Cadbury’s work (fun, energetic, men dressed in animal suits…). The Cadbury image is now one of a brand that’s worth making a bit of a fool of yourself over, one that co-operates with its fans, but does the ad really need to be two minutes long?