Squibbling rivalry

Adidas have harnessed the spirit of direct competition in this poster campaign. It reminds me of the running Apple Mac vs PC videos in confidently confronting a direct market rival.

It’s an especially close match given the recent execution in which PC is weighing up how to allocate his budget: how much goes on advertising, and how much on actually fixing Vista’s problems?




Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: