This capaign for the Natural Confectionery Company had me really impressed.
The TV ads have a surreal and ‘studenty’ sense of humour – I think the voice-over in this one is by Matt Berry (Garth Marenghi, Mighty Boosh, IT Crowd) – but they are entertaining, quirky enough to match the product, and informative as to the major selling point of the product without taking themselves too seriously.
It’s matched by some fantastic DM work: a pack delivered (by sign-up on money saving websites such as moneysupermarket.com) to parents containing a sample pack of sweets. The fun part is that the little booklet, containing product info, also has fun stickers for kids to play with… and parents too! The stickers form a trail to create an in-house treasure hunt: hide the sweets under a sofa, in the bookshelf, on the knife rack in the kitchen if you’re that kind of parent. It’s all about parents permitting the kids to enjoy themselves with sweeties.