Wish I’d commented on this when I first noticed it, as it’s now made it into the free London papers. This is the most regularly defaced poster I have ever seen on the tube, with comments such as “you are normal this is not”, and “sexist shit” stickered or scribbled over the image at Latimer Road, Tuffnell Park, Holloway Road and others.
The woman in the ad has responded. (“Please don’t hate me,” more or less.) This has clearly upset vast swathes of the young female population, who presumably represent a large chunk of the target audience. Indeed, there’s a thousand-strong Facebook group acting against it.
Strangely, though, I’d imagine, as a campaign, it was felt necessary to gain this broad attention for such a high consideration service. A more targeted media channelling would have been more appropriate, more ‘opt-in’, but it certainly would not have garnered the exposure that the Harley Medical Group have had in the last few days. (Albeit hardly positive.)