The face of business

I don’t really have a lot to say about these, I just think they’re cool.

The idea isn’t going to make or break a campaign, but it’s a nice little extension and a way of making a ‘double-sell’ (DVD and original cinema ticket). If you’ve seen the film, this is a little differentiator that makes the DVD that little bit more ‘collectible.’

It’s not on the grand scale of the Dark Knight pre-release campaign ( and and so on), but I just wanted the picture on this blog.


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