Wave of mutilation

Saw this being put up near Shoreditch High Street not long ago and thought it looked really intriguing – reminded me of Hokusai’s Great Wave (which I think is deliberate, though there’s no longboat, and I don’t think he used pairs of jeans as his medium).

It’s cool and creative, and uses the colour range of Levi’s jeans to create a moody picture on a busy road junction. If ever there’s a way to sell such big label jeans to the Shoreditch crowd then it’s with alternative outdoor advertising like this.

Unfortunately, the billboard was only present for about a week, for reasons unknown. Perhaps the opportunity for free denim was too great?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: