Watch your backside

Deliciously random. No, not the new Rowntree’s confectionary, but a charity campaign for Pants to Poverty. What do you do to promote awareness of dangerous chemicals used in third-world cotton farming? Well, you follow the story down the production line: bad cotton makes for toxic pants, and toxic pants make for mutated predators.

Introducing the Panteater, a ferocious figure of fun. A frankly ridiculous idea played hilariously straight in the online video, and with plenty of PR support from a variety of faces including the ‘Pant Man’ himself – the Apprentice’s Philip Taylor was involved in the world’s largest ‘Pant Amnesty.’ And of course there’s more about the vicious Panteater itself:


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