Two fingers to Kit Kat

This feels like an attempt to target KitKat by associating the Twix brand with the ‘have a break’ moment. The tie-in is with the classic British cuppa (offered for free with each Twix) and the claim is that “It’s a big job but they’re so good together, it’s worth it.”

The TV copy is amusingly incongruous, with a sodden dinnerlady singing along to a Whitesnake music track. The most succinct expression of this idea, however, is in the iconography: the two Twix fingers set up like a pause button and branded in gold and red. It’s a surprise Twix haven’t made more of it (it was also used in their last TV ad, though without brand colours, in February, and on their website.)


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