There are both 90“ and 30″ versions of this new Weetabix Tv spot. The latter loses a lot of the amusing incidental detail (e.g. the ripping up of the ticket) which are the most entertaining parts. Creatively, it feels unoriginal – the Carling Black Label ‘Bouncing bomb’ ad kicked off this genre of ad in 1989. A jockey outrunning his horse is not engaging enough in itself (which is probably why the horse talks) to sustain the ad. Interesting change of tack, though: what have the done with the Weetabix week?