The sense of taste

So I was attracted to this purely by the colour scheme, but what held my attention was this: Walkers has trodden an interesting path in marketing its premium brand, Sensations. Originally sold as a ‘posh crisp’, using Victoria Beckham and Charlotte Church to denote a common-girl-done-good, it is now re-packaged and ramped up as a premium product.

This is a neat little branded navigation tool for the product web page – it reminds me of the ‘Present Picker’ from LB’s own Littlewood’s Christmas Campaign. Practical, but slick. Dark red, stylish artwork matching the ATL campaign’s ‘Journey through Taste’ message.

And a mission statement – on ‘Flavourology’ – which is worth a read simply for the claim that crisps can be as varied and delicate in flavour as white wine.


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