Quote of the week

Leo Burnett Employee 1 (an anonymous member of senior management) sends an all-agency email:

“If there ever was a case for arguing to clients that all their obsessing over detailed copy comments is a waste of time, here it is:

Read this…
I cdnuolt blveiee
taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The
phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at
Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the
ltteers in a wrod are, the olny iprmoatnt tihng is taht the
first and last ltteer be in the rghit pclae.. The rset can be a
taotl mses and you can still raed it wouthit a porbelm. This
is bcuseae the huamn mnid deos not raed ervey lteter by
istlef, but the wrod as a wlohe. Amzanig huh?

(I think I might not be busy enough at work…)”

Leo Burnett Employee 2 (another anonymous member of senior management) responds:

“A few summers ago, I heard you actually speak just like that on a late Thursday evening outside the Village Fayre Pub”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: