Let’s assume that you are lucky enough make it through the application stage, interviews and assessment day and actually win a place as one of the 2011 grads- we can promise that there will be lots of good things in store for you! Yes- you will probably get to meet us and you will definitely get to hear Leo’s famous “When to take my name off the door” speech (a compulsory rite of passage for every Burnetter). But you will also be signed up for a full on, all singing, all dancing training period. We thought it was ace and it has stood us in FANTASTIC stead during our first six months on accounts. Although there may well be some differences next year, we thought we would give you an insight into what we got up to, to give you a bit of an idea of how Leo Burnett go about these things.
Our very first month here was taken up with a really thorough internal training– we received an introductory presentation on every account at Leo Burnett London and on every department in the agency. We also spent some time in each of the different departments; this gave us a really good grasp of what everyone actually does, and how the agency as a whole works together. One of the great things about people at Leo Burnett is that they will ALWAYS answer your questions- so there was plenty of opportunity to raise anything and everything that crossed our mind.
The second phase of our training was mainly spent outside the office. We went to the IPA for a series of industry focused talks and debates and we also had a great three day induction into the wonderful world of digital advertising. We went to TV and radio stations, a print works in East London, a post-production company in Soho and a Media Planning agency in the centre of town, and that is mentioning just a few! Radio, TV, Print, Digital each have their own regulatory bodies in the UK and we went to each and every single one of their intensive and interactive training courses. All of this knowledge has been invaluable during our first year here. Although we are new to our accounts, and indeed to the industry, thanks to our training we have been able to hit the ground running with an extensive understanding of the industry as a whole. In addition to these externally run sessions, we have also all studied for (and passed-hurrah!) our IPA Foundation Qualification, which included an online study section and an official examination earlier on this year. Throughout the first three months, we were also given a wide range of practical tasks to complete both individually and as a group, which enabled us to contextualise and put into practice our new-found knowledge.
Our progression from raw recruits, with little or no industry specific knowledge, to fully fledged members of various account teams around the agency, is in no small way thanks to the exceptional training which we have received since day one. Professional development is taken very seriously at Leo Burnett and suggestions for additional training which we, or any other employees, feel we may need in order to complete our jobs to the very best of our ability are actively encouraged.
In short, if you are mulling over various grad schemes, finding it difficult to choose between them, we’d recommend that if you are eager to learn anything and everything about the advertising industry, the Leo Burnett grad scheme could very well be just what you are looking for…