Hall of fame

This week I thought it might be interesting to have a gander at a range of historical and iconic advertising campaigns which simultaneously set the advertising industry on fire and captured the public’s imagination.

If Rolling Stone published a list of The Top 10 Adverts EVER made…we think the following might just make the cut…

Volkswagen, “Think Small”, Doyle Dane Bernbach, 1959

Coca-Cola, “The pause that refreshes”, D’Arcy Co., 1929

Marlboro, The Marlboro Man, Leo Burnett Co., 1955


Nike, “Just do it”, Wieden & Kennedy, 1988


McDonald’s, “You deserve a break today”, Needham, Harper & Steers, 1971


DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948


Absolut Vodka, The Absolut Bottle, TBWA, 1981


Miller Lite Beer, “Tastes great, less filling”, McCann-Erickson Worldwide, 1974


Clairol, “Does she…or doesn’t she?”, Foote, Cone & Belding, 1957

Avis, “We try harder”, Doyle Dane Bernbach, 1963

This is of course subjective. What do you guys think? Any other suggestions you fancy throwing in to the ball pit?

Charlie x



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