As advertisers we have built an industry around the power of the moving image. Where would we be, without the communication opportunities offered within cinema and TV commercials, online virals, video streaming, multi media messaging etc?
However the moving image as a phenomenon is relatively new and indebted to the development of a variety of Motion Picture Camera’s in the 1880’s by Louis Le Prince, William Friese-Greene, Max Skladanowsky and Charles Moisson. Their development signaled the arrival of the groundbreaking mechanism for entertainment and communication known as The Motion Picture.
Initially a form of visual art, early motion pictures or ‘Silent Films’ nevertheless gained a permanent hold on the public imagination. Later innovations in the 1920s, allowed filmmakers to attach soundtracks of speech, music and sound effects synchronized with the action on the screen to films. The ‘Talking Pictures’ or ‘Talkies’ had been created. From these much of what has traditionally formed the backbone for advertising campaign became possible.
Yet, what truly brought the power of the moving image to life? Many would say the introduction of colour.
An argument; which the following bewitching video supports.
A test of ‘Kodachrome Color Motion Picture Film’ made in 1922 at the Paragon Studios, New Jersey, this clip features some of the earliest colour motion pictures that you will ever see and the famed silent film starlet, Mae Murray, amongst others.
“The craving for colour is a natural necessity just as for water and fire. Colour is a raw material indispensable to life. At every era of his existence and his history, the human being has associated colour with his joys, his actions and his pleasures.” Frenand Leger
I must at this point say that this clip was brought to my attention by the lovely Lilli English (last years female Trainee Planner!)
Whether you find it as mesmerising as Lilli and I or not, its an interesting clip which I hope highlights the impact the introduction of colour film had on our beloved industry!
Ps. For those interested, the first audio track featured on this clip is ‘Breath’ by Gregg Stephen Lehrman. The second ‘Kindle,’ written by Gregg Stephen Lehrman and Boris Nonte!