So, inspiration. It is a powerful thing. Maybe it’s me or maybe it’s the papal presence, but it has always seemed to have a dash of the divine about it, something of the sacred. Inspiration (supernatural or otherwise) can and does make people change their behaviour and their beliefs. Inspiration, in the right way, can even motivate people to change a situation and the wider world around them.
With this in mind, this week I have decided to include two examples of ‘inspirational stuff’. First up, an example from the world of advertising. Recently, the kings of correction fluid, Tipp-Ex created a ‘divine’ piece of digital work. It is fun, engaging, immediately involves the audience (molto digitale) and, perhaps most cleverly, it positions the product’s key benefit right at the forefront of the campaign, without making it all about boring old Tipp-Ex itself. Brilliant.
Ok, so now an example of the inspirational from the big wide world, outside advertising. Inspirational? Sarah Junior School has got that down. SJS is a primary school and kindergarten, providing education, food and support for children who live in Kibera, a slum in Nairobi, Kenya. Founded by a British teenager when she was 17 years old on a trip to Kenya, Sarah Junior School offers educational, nutritional and emotional support to some of the most vulnerable in Nairobi. Sarah Junior School is a small, UK funded charity that empowers children to realise and fulfil their potential, despite their desperate living conditions. Sarah Junior School is an inspiration. Not only does it work to motivate and engage children, it also attempts to give them the correct tools so they can change their own stories, and just like the people from Tipp-Ex suggest, rewrite the future.
How do I know all this? Well I am lucky enough to know Sarah (herself), and Alex, who is one of the charity’s trustees. I am convinced of just how inspirational this organisation is because it has inspired me to run a marathon. A real, whole, full on marathon. And I am scared. But I feel bizarrely driven to do it. Almost inspired you might say…
You can find out more about Sarah and her junior school here http://www.sarahjuniorschool.co.uk/
And you can even help to rewrite a few futures yourself by donating some money to the cause here http://www.justgiving.com/Rachel-Woolley