Pick of the week

Yup, it’s here already, time for our pick of the week.

I think that this week’s poster campaign is particularly eye-catching and extremely effective, and would love to hear your thoughts.

Created by DDB Singapore, the “Are you obsessed with the right things?” campaign encourages women to go for regular breast screenings, and is part of the build up to the international Breast Cancer Awareness Month, which is held in October each year.

I like this campaign as it boldly moves away from the typical cliches symptomatic of breast cancer screening communication. There is a strong insight here, namely that we should spend a little less time on trivialities and a little more on the things that matter, and this campaign communicates this insight in a brilliant and memorable way. Bravo I say!

So, whaddya think? Answers on a postcard… Or comments in the box!

Oh, and on the topic of fantastic causes, we wish Rachel the very best of luck when running the Berlin marathon this weekend for Sarah Junior School. You can visit her page here http://www.justgiving.com/Rachel-Woolley
Elise x

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