Pick of the week

Yup, it’s here already, time for our pick of the week.

I think that this week’s poster campaign is particularly eye-catching and extremely effective, and would love to hear your thoughts.

Created by DDB Singapore, the “Are you obsessed with the right things?” campaign encourages women to go for regular breast screenings, and is part of the build up to the international Breast Cancer Awareness Month, which is held in October each year.

I like this campaign as it boldly moves away from the typical cliches symptomatic of breast cancer screening communication. There is a strong insight here, namely that we should spend a little less time on trivialities and a little more on the things that matter, and this campaign communicates this insight in a brilliant and memorable way. Bravo I say!


So, whaddya think? Answers on a postcard… Or comments in the box!

Oh, and on the topic of fantastic causes, we wish Rachel the very best of luck when running the Berlin marathon this weekend for Sarah Junior School. You can visit her page here http://www.justgiving.com/Rachel-Woolley
Elise x
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: