This is American schmaltz at its absolute best. How many tubby former school athletes would love the opportunity to go back and recapture their glory years? Years have passed since two high school American football teams played an epic drawn game in 1993. Gatorade decided to bring them back for a replay game through an intense drawing regime and lots of suitable motivational montages.
Gatorade amassed huge coverage including being one CNN’s best stories of 2009. It’s all about getting people to rediscover former loves, in this case the joy of being a high school athlete.
It’s like Remember the Titans with an extra strong dose of cheese, but what an incredible campaign..
We know a lot of you are going to start to come into Leo’s in the next few weeks, so good luck for your interviews, and you will hopefully get to meet Elise, Jess, Richard, Charlie, Rachel and myself at some stage..