How does advertising connect with consumers? This week, the Foundry team were introduced to the mysterious art of Planning with fantastic presentations on subjects ranging from research methods to writing a brief to ‘what is an insight?’ Jamie even attended a qualitative research training day, which he described as “quality”. And the whole team enjoyed extracting insights from data comparing levels of vanity across a number of industries, including advertising.
We also got out of the office to observe the in-store experience by doing some role-play shopping; Jamie as a mother of three called ‘Nikki’, Verity as a sixty-year old married couple called ‘Roy and Joan’, Jon as a student called ‘Jon’, and Leo as a young professional shopping for a present for his mother. Leo’s mother perhaps gained most from the task, but we all certainly had a jolly time.
Lastly, we’ve been getting very excited about applications opening TODAY! Good luck from the Foundry team, and please get in touch via Facebook if you have any questions.