WEEK 4 HIGHLIGHTS – PLANNING WEEK

How does advertising connect with consumers? This week, the Foundry team were introduced to the mysterious art of Planning with fantastic presentations on subjects ranging from research methods to writing a brief to ‘what is an insight?’ Jamie even attended a qualitative research training day, which he described as “quality”. And the whole team enjoyed extracting insights from data comparing levels of vanity across a number of industries, including advertising.

We also got out of the office to observe the in-store experience by doing some role-play shopping; Jamie as a mother of three called ‘Nikki’, Verity as a sixty-year old married couple called ‘Roy and Joan’, Jon as a student called ‘Jon’, and Leo as a young professional shopping for a present for his mother. Leo’s mother perhaps gained most from the task, but we all certainly had a jolly time.

Lastly, we’ve been getting very excited about applications opening TODAY! Good luck from the Foundry team, and please get in touch via Facebook if you have any questions.

Leo

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