Week 5 – they really weren’t kidding when they said wear comfortable shoes! Venturing up onto the 4th floor, we spent the week shadowing Leo’s lovely Project Managers. It took us less than a day of awkward hovering/stalking to realise their fundamental importance within the agency; not only do they oversee all creative development and workflow, but they seamlessly allocate all agency resources, leasing with almost every department in the business.

Alongside our mentors we literally raced around the office checking PO’s in finance, finalising logos in design and reviewing artwork with the top Creatives in the business. We dabbled in Art Buying, met with Germaine Walker- a producer come photographer’s agent, observed the thrills of a live Kellogg’s brief and sipped champagne & strawberries in the end of week workflow meeting.

Meanwhile, as part of her quest to turn each member of The Foundry into the next Steve Jobs, Louise Wall requested we each do a 10 minute business presentation on a topic of our choice. Leo pondered over business ethics, Jon held a mock ‘chemistry meeting’ between The Foundry & the National Trust, Jamie took us back to the Wild West to discuss the future of the music industry and I handed out nibbles whilst analysing the ‘Graze box’ phenomenon… While Steve Jobs may be ambitious, I hope she was suitably impressed!

We rounded off the week with a trip to jolly North Greenwich to take a tour of SMP printing-house. Basking in awe at the sheer number of giant printers (worth in excess of £1.5 million, each!), we were able to see first-hand where 60% of the UKs print advertising is done.

SMP Printers

SMP Printers

SMP Printers 

Next stop was Tangent on Demand, a bespoke, underground printing-house just off Oxford St, where a team of digital experts work round the clock to deliver custom prints on anything from sandpaper to Perspex. As a souvenir, we were each donned with a ‘Pitch Survival Pack’, full of ample energy drinks, note pads, Pro Plus and Berocca, which now has a nice little home under my desk for the inevitable Foundry all-nighter…

Pitch Survival courtesy of Tangent on Demand

Pitch Survival courtesy of Tangent on Demand

Probably our busiest and most informative week to date, watch this space to find out how we handle playing planner /creative in next week’s Nutrigrain brief…

Finally, good luck with your applications, and if you have any questions do get in touch as we are happy to help!




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