This was the mood in the Foundry this week.
Pensive. Professional. Requiring tea.
Because this week, we’ve started thinking about the sort of agency we want to be.
What do we collectively believe in?
What sort of work do we want to make?
What clients do we want to target?
What have we got, that clients want, that other agencies haven’t?
But it requires a bit of street smarts.
It’s easy to say “We can do anything!”
But that’s not smart business.
Smart business is us figuring out what we’ve got, that clients want, that other agencies haven’t.
And being that we’ve all just started out, that’s going to take some thinking…